You’ve read it before: Facebook users are leaving the platform, often to the benefit of cooler, trendier new ones like Snapchat. Usually, marketers claim that those “younger” users are walking away from Facebook because their parents are on it now, or because the platform has lost its “cool” factor.
But the true reason might be very different. A recent survey shows that users leave Facebook for Snapchat because its makes them happier.
Also Read: This Time Snapchat May Have Nailed Monetization
Now let’s get the elephant out of the room here: the research also showed that “happiness” has nothing to do with sexting.
Researchers over at the University of Michigan have found that when it comes to rewarding personal interactions, Snapchat came second only to face-to-face meetups.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Snapchat has grown. Snapchat is now one of the most accepted apps to communicate and interact with close friends. And the 100 million daily active users certainly back this up.
You might also like
More from Facebook
Meta Is Killing Its Messenger For Apple Watch App
Meta announced it will remove the Messenger for Apple Watch app on May 31 “After May 31st, Messenger won’t be available …
Meta Verified Service Goes Live In The US
Want to get the coveted blue verification checkmark on Facebook and Instagram? If you're in the US, now you can. …
Facebook And Instagram Start Selling Blue Checks With Meta Verified
Meta Verified will give you a blue check badge on both Facebook and Instagram, along with other benefits for $12 …
Meta Brings Back #BuyBlack Friday For A Third Year
Meta is bringing back #BuyBlack Friday for a third consecutive year in North America. Meta emphasized the importance of the Holiday …
Facebook Is Giving You More Controls Over What You See On Your Feed
Facebook is introducing new "show more" and "show less" controls to let you adjust what you want to see on …
Meta Introduces Facebook Reels API, Offering An Option To ‘Share To Reels’
Meta has introduced the Facebook Reels API, a solution allowing developers to build a 'share to reels' option into their …
Facebook Gets Into Delivery With DoorDash Partnership
DoorDash is partnering with Meta to pilot Facebook Marketplace deliveries across multiple cities in the U.S. Drivers will only transport items …
Meta Rolls Out Horizon Worlds In France And Spain
Meta Horizon Worlds, the VR community and game, is now available in France and Spain.
Meta Refreshes Facebook Groups With New Features
Facebook Groups now have an updated invitation system to reduce admin workloads and limit sharing of misinformation.
