Snapchat is officially entering the creator subscription game. The platform announced it will begin testing Creator Subscriptions in alpha with select U.S.-based creators starting February 23. The move allows users to subscribe to their favorite Snap Stars to unlock exclusive content, while giving creators a new direct monetization stream inside the app.
Among the first wave of creators participating are Jeremiah Brown, Harry Jowsey, and Skai Jackson.
What Subscriptions Unlock
With Creator Subscriptions, users will be able to:
- Access subscriber-only content
- Receive priority replies to public Stories
- Watch that creator’s Stories without ads
Creators can set their own monthly pricing within the app, though Snap will recommend tier options to help guide them. The feature is designed to deepen fan relationships while layering premium access onto Snapchat’s existing engagement behaviors: Stories, Chat, and replies.
Expanding Monetization Beyond Spotlight
Snap describes the feature as a natural extension of its existing creator ecosystem.
“Expanding on existing monetization offerings like the Unified Monetization Program and the Snap Star Collab Studio, Creator Subscriptions introduce a premium layer of connection directly into how Snapchatters already engage with creators,” the company shared in its blog post.
The timing makes sense. Snapchat reported 946 million monthly active users in its Q4 2025 earnings, with U.S.-based users posting to Spotlight growing more than 47% year-over-year. The company has been steadily strengthening its creator infrastructure, and recently spun out its hardware division into a separate entity called Specs.
Competing in the Subscription Era
Snapchat isn’t alone here. Platforms like Meta already offer subscription features across Instagram and Facebook, giving creators access to exclusive content tools and paid badges.
The difference for Snapchat is context: subscriptions are being woven directly into its core interaction model rather than positioned as a bolt-on feature.
The company says it plans to expand the program to Snap Stars in Canada, the U.K., and France in the coming weeks.
Creator subscriptions aren’t new. But what’s notable is how platforms are increasingly building layered monetization models: ads, revenue share, brand collaborations, and now direct fan payments.
For Snapchat, this isn’t just about adding a feature. It’s about reinforcing its identity as a creator-first communication platform, where intimacy, not just reach, becomes the currency.
And in an era where algorithmic visibility fluctuates daily, predictable recurring revenue is quickly becoming the most attractive feature of all.
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