Snap is going all-in on AR monetization. The company just announced Lens+, a new $8.99/month tier of Snapchat+, giving subscribers access to hundreds of exclusive Lenses and AR experiences.
The new tier builds on Snapchat+ (which already has 14M+ subscribers) and is designed to further fuel Snap’s revenue growth which was already up 14% YoY in Q1 2025, largely thanks to subscriptions.
So, what do you get for the extra $5/month?
- Exclusive new AI video Lenses
- A brand new Bitmoji Game Lens
- Ongoing weekly drops of new AR experiences
- All perks from the standard Snapchat+ tier
Importantly, Snap says no previously free Lenses will be paywalled retroactively, this is all about new content going forward.
Also Read | Snapchat Launches an Apple Watch App
And here’s where it gets more interesting for creators: in the coming months, Lens creators will be able to monetize exclusive Lenses through this tier, opening up a fresh revenue stream on Snapchat (though no rev share details yet).
Snapchat now offers three subscription options:
- Snapchat+ ($3.99/month) — Standard tier
- Lens+ ($8.99/month) — Adds premium AR content
- Platinum+ ($14.99/month) — Removes ads + unlocks everything
Clearly, Snap sees premium AR content as a core lever for future growth. And it fits: AR is one of the few spaces where Snap still leads the pack ahead of Instagram, TikTok, and even Meta’s VR plays.