Reddit is rolling out an updated version of its Conversation Ads, aiming to provide advertisers on the platform with enhanced tools to engage users directly within threads.
Conversation Ads enable marketers to place promotions within the chat section beneath Reddit posts. This is prime real estate, where most of the engagement on Reddit happens. Advertisers can now strategically position their content to align seamlessly with relevant conversations, ensuring greater contextual relevance., and using more prominent visuals, helping to capture user attention more effectively within comment threads.
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These enhancements build upon Reddit’s initial launch of Conversation Ads in September 2021. All advertisers will be able to serve ads between comments on conversation pages when they run conversation ads.
With 47% of Reddit screen views occurring in the comments section, these updates present a great opportunity for brands to connect with Reddit’s engaged community in a more integrated and impactful manner.
