Reddit is making it easier for marketers to tap into real-time conversations, expanding its Reddit Pro Trends tool to mobile devices.
Launched on desktop earlier this year, Reddit Pro Trends now brings its analytics and monitoring capacity to Reddit’s mobile app. That means brands can track mentions, monitor industry topics, and jump into discussions in the moment, instead of waiting until they’re back at their desks.
As Reddit explains:
“When a customer asks about your product in a subreddit or a trending topic is taking off in your industry, you can now respond immediately from your phone vs. waiting hours later when the conversation has moved on.”
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In addition to mobile support, Reddit Pro is also getting comment-level insights in its Performance tab. Brands can now see exactly how individual comments are performing, tracking views, upvotes, replies, and even demographic data. This opens up a new layer of analysis, helping marketers understand what drives engagement beyond posts alone.
To support this expansion, Reddit has also released a 15-page “Reddit Pro Organic Playbook” – a practical guide for businesses looking to build presence and engage authentically on the platform.
And the timing couldn’t be better. According to data from Profound, as of August 2025 Reddit is the #1 most cited source across major AI platforms. In other words, when someone asks an AI chatbot a question, there’s a strong chance the answer traces back to a Reddit thread. That makes Reddit not just a community hub, but a critical influence channel in the age of AI search. Brands that build credibility on Reddit today could see their impact amplified tomorrow through AI-driven discovery.
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Bottom line: With Reddit’s cultural influence rising and AI elevating the value of its conversations, now is the time for brands to get serious about Reddit as part of their social strategy.