What if the wildest image you see online wasn’t generated by AI… but by a human on an adrenaline rush?
That’s the genius premise behind a fake Red Bull campaign making waves on LinkedIn this week.
Created by Syed Ahmed Ul Hassan, Creative Director at The Link (Dubai) and first spotted by Dans Ta Pub, the concept playfully hijacks Red Bull’s signature energy to deliver a powerful message: in a world obsessed with artificial intelligence, true insanity remains human.
“If it’s crazier than reality, it’s either AI… or Red Bull.”
That single line says it all. In an era where every mind-bending image is suspected to come from Midjourney or Sora, this campaign flips the narrative. No prompts, no algorithms, just pure, human-powered creativity.
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Long before the age of generative tools, Red Bull was already pushing the limits of what’s possible: from planes flying through tunnels to stratospheric skydives. Those weren’t simulations; they were feats of raw human daring.
Although not commissioned by Red Bull, the concept nails the brand’s DNA with uncanny precision: celebrating risk, creativity, and human instinct. As Syed Ahmed Ul Hassan explained on LinkedIn:
“We live in a time when anything impossible is attributed to AI. But Red Bull was already defying reality long before algorithms. I wanted to remind people that real madness, the kind machines can’t simulate, is still human.”
In 2025, as ad feeds overflow with AI-generated visuals, this campaign lands as a much-needed reset. Where others chase digital perfection, this one re-centers courage, imperfection, and emotion, the very essence of creativity.
