Ratatouille, the TikTok musical, helped raise more than $1 million to help support the performance industries during the pandemic.
It was composed using hundreds of fan-made clips on TikTok.
What began with a short clip from Emily Jacobsen soon became a trend generating hundreds of user-generated clips, making a musical version of the original movie Ratatouille.
Now with the new year, Ratatouille has become a full-length TikTok Musical with professional singing, choreography, and stage direction. A pre-filmed performance debuted on New Year’s Day and is available for purchase on-demand. In just four days, the musical has generated over $1 million. All proceeds are going to the Actors Fund to help support those in the performance industries, badly hit by the on-going COVID-19 pandemic.
“I am thrilled that we’ve begun the New Year with this seismic event that is clearly providing so much joy,” Joseph P Benincasa, president, and CEO of The Actors Fund, said in a statement. “Our gratitude goes to the producers, creators, performers, and everyone in the TikTok community who came together so quickly to make it all happen so wonderfully.”
Of course, Disney’s Ratatouille is not a musical. So every song in the TikTok version had to be an original creation, as are the choreography, set designs, make-up looks, and props.
The professional adaptation stars American actor Tituss Burgess in the lead as Remy the rat, as well as several Broadway stars, including Tony Award winners André De Shields (Ego) and Priscilla Lopez (Mabel), and Tony nominees Ashley Park (Colette), Owen Tabaka (Young Ego), and Mary Testa (Skinner).
You can stream Ratatouille, The TikTok Musical, in full, here.
You might also like
More from TikTok
TikTok has begun testing clear mode a new feature that removes the titles and buttons when scrolling through videos.The platform …
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.