Pop Mart has turned cult icons into collectibles before (Labubu, Skullpanda). Now, the Chinese blind-box giant is taking on one of horror’s most recognizable villains: Chucky.
The brand is reimagining Don Mancini’s Child’s Play franchise in its signature cute-meets-creepy aesthetic. Each blind box contains a different version of the killer doll, complete with stitched scars and retro outfits, but softened into Pop Mart’s signature collectible form.
Also Read | Kodak Debuts the Charmera, a Mini Digital Keychain Camera
It’s not just Chucky. Supporting characters like Tiffany and Glen/Glenda also join the lineup. The packaging riffs on retro toy boxes, tapping directly into fan nostalgia. The mix of fright and charm feels designed for both horror collectors and Pop Mart loyalists.
This launch is more than fan service. It signals Pop Mart’s ambition to move beyond original IPs like Labubu into licensed pop-culture staples. By marrying horror icons with the blind-box mechanic, already proven to fuel social unboxings and rare-drop hunts, Pop Mart is doubling down on what drives its global hype cycle.
From Beijing to Global Pop Culture
Revealed first at San Diego Comic-Con, the Chucky series hit stores and online September 12, perfect timing for Halloween.
It’s another step in Pop Mart’s rise from niche collectible label to worldwide cultural player, often called the “Funko Pop of China,” but with a stronger design-driven identity.
