TikTok partnering with SoundCloud is making it easier to take the music you discover on the app and turn it into fandom.
The new SoundCloud integration adds a new layer to TikTok’s “Add to music app” button. The feature, which already existed for Spotify and Apple Music, lets users add the music they discover on TikTok to their default streaming app. Now users will be able to add to SoundCloud as well, the streaming platform that has arguably been the home for indie artists for over a decade.
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The integration taps into something TikTok users already do organically: hear a song in a video, search for it, then add it to their personal soundtrack elsewhere. But by streamlining that process, TikTok isn’t just making things easier, it’s reinforcing its role as the number one driver of music discovery today.
Why this matters:
- For users: Discovery becomes curation. You can build your vibe in real time, from TikTok scroll to SoundCloud playlist.
- For artists: Especially independents, it means a chance to turn viral moments into real fandom, not just passive listens.
- For SoundCloud: It’s a strategic alignment with the new engine of music virality. TikTok may make songs blow up; SoundCloud can help sustain them.
TikTok says over a billion songs have already been saved through the “add to music app” feature. That’s a lot of musical momentum being funneled directly from short-form content into long-term listening behavior.
And while TikTok continues to dominate the pop music conversation, helping both emerging artists and legacy acts (hi Taylor,) this move hints at a bigger trend: platforms fighting to own the full music moment, from discovery to fandom.