Even amidst a vast array of fast-growing competitors, YouTube remains the number one platform for branded video content. Nike is one of the brands that has shown long-term interest in the platform, and the sportswear brand is once again betting on YouTube to draw attention, with its first ever scripted video series.
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Nike is launching ‘Better for It,’ its first scripted video campaign that seeks to draw more aspirational women into getting active.
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The eight-episode series will be a YouTube exclusive, that follows two NYC-based sisters, Margot and Lily, as they compete against each other. Lily is a fitness aficionado and a YouTube sensation, as she records fitness videos from her Manhattan apartment. But she often feels lonely. Quite the opposite, Margot is a sedentary young woman, who’s into video games and the good life. She gets joy from spending time with the many friends she has.
The story unfolds, as the sisters challenge each other to take on their weaknesses: Margot will have to start her own fitness YouTube channel and get fit, while Lily will have to become more sociable, and make new friends.
The video series, produced by Nike in collaboration with Wieden+Kennedy, serves as a promotion for Nike’s collection of online video workouts, and relevant fitness products.
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Here is the trailer for you. The series goes live today, February 1st.