The NFL is extending its partnership with Twitter to include expanded engagement formats and exclusive content for Twitter Spaces.
After claiming the title of first sports league to team up with Clubhouse, the NFL is now becoming the first league to offer sponsored live audio, with 20 Twitter Spaces planned for the upcoming season.
In a blog post last week, the NFL announced the extension of the partnership it struck with Twitter back in 2013. The platform’s new live audio feature, Twitter Spaces, is playing a big part in the new deal.
The new Spaces hosted by the League will go live throughout the season, especially during major events such as the Super Bowl and the NFL Draft. NFL players and other NFL talent will participate in the conversation.
“The commitment to Twitter Spaces represents another innovative step forward in the longstanding partnership between the NFL and Twitter,” explains Blake Stuchin, VP of digital media business development at the NFL. “We’re excited to bring NFL fans a new way to engage with live audio ahead of our biggest events of the year and every week throughout the NFL season.”
Twitter will continue to host NFL games’ highlights and on-field coverage; however, the platform is also looking to create video content every week related to the events, in which sponsors can also be placed.
Furthermore, the NFL will also be polling fans on Twitter to engage them in voting for the hottest topics every week.
“We’re excited to super-serve NFL fans with even more of what they love to see on Twitter, including epic touchdown highlights all season long,” explains TJ Adeshola, Head of US Sports Partnerships at Twitter. “In addition to fueling the timeline with the best moments from each game in real-time, we’ll be doubling down on innovation by leveraging our live audio format, ‘Spaces,’ to bring fans even closer to the game.”
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