Instagram is the place to check on the latest creative or fashion trends. Now it’s also where the “Swim Reaper” will teach you how to stay safe on the beach.
Yes, you can now follow “Death” on Instagram. Don’t freak out though – it’s for a good cause. As the summer begins in New Zealand, The Swim Reaper arrives to remind you that accidents still happen all too often on the beach.
This very creative and audacious campaign was launched by the Water Safety organisation of New Zealand. Every year, over 105 people die from drowning, and most accidents could easily be avoided with common sense – and a few simple preventive steps. These steps are narrated in images by the Swim Reaper himself, in an innovative – yet creepy (and also funny) – storyline.
ACC Sports Injury Prevention Manager Isaac Carlson says ACC supports the work Water Safety New Zealand is doing to encourage kiwis to make better decisions around water: “Each year over 100 people drown in New Zealand. It’s a shocking statistic considering most drownings are preventable. We hope a hard-hitting campaign like this will encourage people to make safer decisions while they’re at our beaches rivers and lakes. We hope the Swim Reaper will take on a life of its own and really connect with young people.”
Watch the video below and follow The Swim Reaper on Instagram:
https://www.instagram.com/p/BRRUoT8jJRb/
You might also like
More from Creative Campaigns
Google Maps Rolls Out New Street-Level Details In Four Cities
Google Maps announced it's rolling out street-level details - like crosswalks, sidewalks, and more, in four major global cities.
WhatsApp Is Giving Users Until May 15 To Accept Its New Data Sharing Policy
WhatsApp is giving users more time to think about accepting a new data sharing policy that would see their data …
This Week: The 10 Most Talked About TV Ads On Social Media
The10 most talked-about TV ads on social media: GEICO comes back, Disney and WandaVision insist and Pepsi is getting ready for …
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
This Nissan Caravan NV350 Is The True Solution To Work From Anywhere
Remote working is taking a whole new meaning with the Nissan Caravan NV350 which allows its occupants to truly work …
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
Snapchat Shuts Down Donald Trump’s Account Permanently
Snapchat has announced its decision to permanently ban President Trump's account.