Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
Facebook announced today a new look-and-feel for Facebook Pages, with updated navigation, a dedicated News Feed, a new Q&A feature, and… no more Like button.
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The new Facebook Pages design will focus on followers and not likes. Followers are accepted on a more realistic measurement of how many people a Page is reaching.
The new layout comes with several new features. But there is no doubt that the most talked-about change will be the removal of the Like button. Facebook believes that Likes had become a misrepresentation of how a Page’s true reach and popularity. The company explained that followers are a better indication of how many people are actually receiving updates from a Page.
Facebook Pages are also getting several interesting new features with the redesign. First, Pages will now get their own News Feed, allowing them to engage in conversations, follow trends, and interact better with their followers. Through the News Feed, Pages will also receive suggestions to follow other public figures, Pages, Groups, and trending topics.
As a follower, you will start seeing a Page’s comments on other posts bumped to the top of the comments section, much like it is already happening for Verified profiles.
Facebook will also make it easy for users to follow Pages directly from the comments section on posts.
The redesign is also introducing a new Q&A feature. Followers will be able to ask the Page questions about a topic. When the Page answers, these become a stack of questions and answers that people can swipe through to learn more about the particular topic.
Finally, Facebook is also adding more granularity to access permissions, helping Page owners give admins varying levels of access to specific tasks across Insights, Ads, Content, Community Activity, and Messages.
Facebook said the new Facebook Pages layout will rollout over the coming weeks.