Netflix confirmed it will launch a “Shuffle Play” feature in the first half of 2021, after testing the feature discreetly last year.
When will we ever be ready to let Netflix choose what we’ll watch?
Related | Netflix Sensation Bridgerton Could Soon Be The New TikTok Musical
Rumor had it Netflix could soon release a new feature that lets users stream content randomly. Today Variety reported that the company had officially announced the new Shuffle Play feature as part of its latest financial results.
Netflix had actually begun testing Shuffle Play last fall. The feature picks content based on your viewing history instead of having to scroll back and forth on Netflix’s overwhelming home screen.
Netflix’s COO and chief product officer Greg Peters explained that the feature is designed for users to “indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play.”
Despite the feature being announced, it seems Netflix has not quite coined the name yet. During its earnings presentation, co-CEO Reed Hastings joked that they might call it “I’m Feeling Lucky,” after the Google search feature that skips straight to the top search result. Greg Peters, however, quickly shut down this possibility: “We’re going to come up with something better than that, so stand by for this. You’ll see it when it rolls out,” he said.
The new feature is clearly intended to help streamers find new content that they will like without going through the trouble of finding it ourselves among the thousands of titles available on the service.
So, are you feeling lucky?
Interesting new feature @netflix … but what kind of insane person just says, “yolo, let’s spin the Netflix wheel of fortune” pic.twitter.com/6WDJrmd7pG
— Turner Levison (@TurnerLevison) August 18, 2020
You might also like
More from Lifestyle
The First Zion Williamson Jordan Sneaker Is Finally Here
Zion 1, the first Zion Williamson Jordan sneaker, will be released on April 23, with more colorways dropping on May …
Pornhub And Art Primo Partner Up For A Limited Edition Spray Paint
You probably never thought about it, but Pornhub spray paint is a thing, thanks to a new collaboration with Art …
The Latest Nike Dunk Low Green Glow Looks Fresh
Nike is set to launch a very fresh new look with the latest Nike Dunk Low Green Glow. Dropping on …
A Painting Banksy Vandalized To Highlight Climate Change Predicted To Fetch $5Μ
"Subject to Availability," a painting "vandalized" by Banksy to highlight climate change is set to hit another auction record.
With Nike Refurbished, Nike Is Launching Its Own Reselling Business
Nike Refurbished is the brand's own take on the circular supply chain business model. The program will launch in 15 …
Netflix Is Making A Live-Action Gundam Movie
The Netflix Gundam movie will bring the legendary Japanese mecha action franchise to streaming, directed by Jordan Vogt-Roberts.
adidas And South Park Team Up For This Year’s 420 Release
adidas Originals and South Park are teaming up for the release of the Three Stripes' 4/20-themed sneaker this year.
Pharrell And adidas Deliver The Ultimate Spring Sneaker
The latest Pharrell x adidas sneaker drops on Saturday, March, 27, just in time for Spring with a seasonally-appropriate pink …
LEGO Reveals New NASA Space Shuttle Discovery Set
LEGO has announced a new 2,354-piece set that replicates the legendary Space Shuttle Discovery in all its glory.