Netflix is going IRL in a big way. The streaming giant just announced its first-ever Netflix House locations, launching in Philadelphia and Dallas in late 2025, with a Las Vegas expansion already in the works for 2027.
Each venue spans over 100,000 square feet and promises an immersive playground for fans, blending streaming culture with experiential design. This isn’t your typical pop-up or branded activation, Netflix House is a permanent fixture, continuously updated with new experiences, storylines, and worlds.
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According to Marian Lee, Netflix CMO, this is “fandom coming to life.” And that’s exactly what it feels like.
Expect iconic sets, surprise easter eggs, and multi-sensory storytelling across some of Netflix’s biggest franchises. At King of Prussia Mall in Philly, fans can step into the spooky universe of Wednesday, join the One Piece crew, catch a screening at the TUDUM Theater, or take a swing at Top 9, a Netflix-themed mini golf course where every hole is inspired by a hit show.
Down in Dallas, it’s all about survival and nostalgia. From a full Stranger Things takeover to the intense Squid Game challenge arena, guests are dropped straight into their favorite plots. And for those craving a throwback, Netflix rePlay brings retro arcade games and interactive challenges into the mix.
The Bigger Picture
This is part of a wider trend: entertainment brands building places, not just platforms. Netflix isn’t just offering content anymore, it’s building cultural landmarks. Think of it as the streaming version of Disney Parks but with a Gen Z twist. More screens, more screams, more snacks. And most importantly, more storytelling.
For updates and early access, visit Netflix House’s official site.
