Netflix prices will go down – sometimes by up to 50% – throughout the Middle East, Asia, Africa, and parts of Europe, but not in the US, according to The Wall Street Journal.
Netflix spokesperson Kumiko Hidaka confirmed that the company is “updating” the pricing of its plans in “certain countries” but didn’t specify which ones. As noted by the Wall Street Journal, some of the countries expected to receive price cuts include Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia, Bulgaria, Nicaragua, Ecuador, Malaysia, Indonesia, Thailand, and the Philippines with an earlier report from Cord Cutters News indicating it could also apply more European countries including Bosnia Herzegovina, Serbia, Albania, North Macedonia, and Slovakia.
The news is coming after Netflix unveiled its plans to go after password-sharing subscribers in Canada, New Zealand, Portugal, and Spain. Under the new rules, subscribers are expected to pay extra for anyone using their subscription who lives outside of their “primary” household.
Since it started offering streaming services Netflix has almost never lowered its prices. On the contrary, the company,and its competitors including Paramount Plus, HBO Max, Disney Plus, and Hulu, are known to have increased their subscription prices regularly, with the most recent price hike for subscribers in the US and Canada taking place in January 2023.
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