With each great new feature comes a great creative campaign. Snapchat launched its Snap Map, and NESCAFÉ jumped on the opportunity: welcome to the largest coffee break between friends.
The brand is one of the most active on Snapchat, and dedicates many resources to the platform. This time, with the help of French agency Buzzman, NESCAFÉ has invited users to join in the largest coffee break on Snapchat.
Using the new Snap Map feature, that lets you geolocalize your friends, NESCAFÉ invites you to create the biggest possible meet-up on the app. The concept is very easy: gather your friends in one same spot, open Snap Map, grab a screenshot, and share it on Snapchat, Twitter, or Facebook, with the hashtag #NESCAFÉMap.
The 5 biggest groups won a full coffee-break kit, for them and all of their friends, including the famous red mug of course!
It’s simple, straightforward and fun: the best recipe for a great activation on Snapchat. Well done!
Have you seen other cool uses of the Snap Map? Send them our way and we’ll mention you in our next article!
You might also like
More from Snapchat
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …