With each great new feature comes a great creative campaign. Snapchat launched its Snap Map, and NESCAFÉ jumped on the opportunity: welcome to the largest coffee break between friends.
NESCAFÉ knows three things: 1. its red mug is iconic, 2. People love getting together around a nice cup of coffee, and 3. Snapchat is where brands still get to do cool stuff.
The brand is one of the most active on Snapchat, and dedicates many resources to the platform. This time, with the help of French agency Buzzman, NESCAFÉ has invited users to join in the largest coffee break on Snapchat.
Using the new Snap Map feature, that lets you geolocalize your friends, NESCAFÉ invites you to create the biggest possible meet-up on the app. The concept is very easy: gather your friends in one same spot, open Snap Map, grab a screenshot, and share it on Snapchat, Twitter, or Facebook, with the hashtag #NESCAFÉMap.
The 5 biggest groups won a full coffee-break kit, for them and all of their friends, including the famous red mug of course!
It’s simple, straightforward and fun: the best recipe for a great activation on Snapchat. Well done!
Have you seen other cool uses of the Snap Map? Send them our way and we’ll mention you in our next article!
You might also like
More from Snapchat
Don’t Miss Snapchat’s Lens Fest Virtual Event This Week
Snapchat's global virtual event exploring today's AR "lenscape" is open to the public, and taking place this week. Make sure …
Snapchat Announces Spotlight: An In-App Entertainment Platform For User Generated Content
Snapchat has announced a new curated entertainment platform that will surface the most entertaining Snaps all in one place.
Snapchat Introduces Snapchat Astrology For You And Your Friends
Snapchat is introducing new features to let you create an Astrological Profile and see shared Astrological Compatibility with your friends.
Snapchat Creators Can Now Display Their Follower Counts
Snapchat follower counts are now a reality as the platform turns on the feature for accounts with large followings.
Snapchat Launches 3D Body Scan Lenses In Time For Halloween
Building on its full-body tracking technology, Snapchat has launched 10 new 3D body scan Lenses, that respond to your movements.
You Can Now Scan Food And Wine Labels On Snapchat
Snapchat is expanding its visual search features with the ability to scan food and wine labels and get information about …
Snapchat About To Launch First Original Series Shot On Spectacles
Snapchat is launching "First Person," the first Snap originals series shot on Snapchat Spectacles. Watch the trailer!
Snapchat Users On iOS Can Now Add Song Clips To Their Content
After testing for the last few months, Snapchat is rolling out its 'Sounds' feature to all users on iOS devices, …