With each great new feature comes a great creative campaign. Snapchat launched its Snap Map, and NESCAFÉ jumped on the opportunity: welcome to the largest coffee break between friends.
NESCAFÉ knows three things: 1. its red mug is iconic, 2. People love getting together around a nice cup of coffee, and 3. Snapchat is where brands still get to do cool stuff.
The brand is one of the most active on Snapchat, and dedicates many resources to the platform. This time, with the help of French agency Buzzman, NESCAFÉ has invited users to join in the largest coffee break on Snapchat.
Using the new Snap Map feature, that lets you geolocalize your friends, NESCAFÉ invites you to create the biggest possible meet-up on the app. The concept is very easy: gather your friends in one same spot, open Snap Map, grab a screenshot, and share it on Snapchat, Twitter, or Facebook, with the hashtag #NESCAFÉMap.
The 5 biggest groups won a full coffee-break kit, for them and all of their friends, including the famous red mug of course!
It’s simple, straightforward and fun: the best recipe for a great activation on Snapchat. Well done!
Have you seen other cool uses of the Snap Map? Send them our way and we’ll mention you in our next article!
You might also like
More from Snapchat
Snapchat Opens AR Christmas Market With Six Major Retailers
The holiday market will feature AR experiences from Coca-Cola, Hollister, Prime Video, Under Armour, Verizon, and Walmart.
Snapchat Launches New Multi-Format Ad Delivery Option
Snapchat's new "Multiple Formats" delivery option will allow advertisers to combine multiple video ad formats into a single ad set.
Snapchat Expands Its Sounds Library In New Deal With Sony Music
After a new deal with Sony Music, Snapchat is expanding its Sounds library and testing new audio formats and tools.
Snapchat Shows Off Its Latest Advances In AR During #ComplexCon
Snap keeps leading the race toward in-app shopping, further innovating its AR Try-on capabilities and tools.
Snapchat Announces ‘Spotlight Challenges’ With Cash Prizes
Snapchat is announcing Spotlight Challenges, a new way for creators to win cash prizes and grow their engagement.
Using Snapchat Audience Insights To Improve Your Campaign Results
Snapchat has issued a guide on how to best use its Audience Insights tool to tailor marketing to audiences and …
WPP And Snap Announce Augmented Reality Partnership
WPP and Snap have announced an AR collaboration to deliver state-of-the-art marketing and commerce solutions for brands.
Key Takeaways From The Snapchat 2021 Holiday Marketing Guide
With the holiday season less than three months away, Snapchat has released its 2021 holiday marketing guide.
Snap Introduces New ‘Snapchat Trends’ Tool
Snapchat has launched a new data tool to help creators identify popular Snaps and trending topics on its platform.
