Microsoft has reportedly entered talks to buy TikTok’s US operations, following threats that Donald Trump could force the company to divest its US interest.
Reports came in that President Donald Trump could be planning to order China-owned ByteDance to divest itself of ownership of TikTok’s US operations. Immediately followed by other reports stating that US tech giant Microsoft had entered talks to buy the stake.
Related | The U.S. Is Considering Banning Tiktok
“My banking sources say they are looking at it; can’t guarantee a purchase but this thing is being shopped and one of the stops has been @Microsoft,” Gasparino tweeted.
— Charles Gasparino (@CGasparino) July 31, 2020
ByteDance Ltd bought Musical.ly Inc. in 2017 and merged it with TikTok, creating a social-media hit in the U.S — the first Chinese app to make such inroads. Many are expecting ByteDance to launch its IPO in 2020 as a result of its fast success. However, as the app became more popular, US officials soon grew concerned about the potential risk of having the Chinese government use the app to gain data on US citizens.
Microsoft established its presence in the business of social media in 2016 when it acquired professional networking LinkedIn. It is not clear where TikTok would fit in Microsoft’s business. But one thing is for sure, the fastest growing social media app is a gem that many would love to call theirs.
You might also like
More from TikTok
TikTok and its parent company ByteDance have been conducting tests on video games in Vietnam. The objective: keep young users …
Does TikTok’s 7-second challenge generate more engagement? Hootsuite's Senior Social Marketing Manager and her team seek the answer.
In response to the war in Ukraine, TikTok is rolling out its state media policy to label content from some …
The free online course provides easy-to-follow best practices to level-up marketers' approaches to advertising on the platform.
TikTok has introduced a new customizable shopping ad display option to streamline the customer journey for users.