The new Meta AI app allows users to access Meta AI in a standalone app, similar to the ChatGPT app and other AI assistant apps.
Meta is upping its game to become a leading player in the AI landscape. After integrating Meta AI into WhatsApp, Instagram, Facebook, and Messenger, the company is debuting a standalone AI app.
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Meta AI differentiates itself from the competition by leveraging what makes Meta, Meta: they already know who you are, what you like, who you hang out with (and when is your birthday!) thanks to all of the data you have voluntarily shared with them over the years.
Meta’s AI app can differentiate itself from existing AI assistants because it can “[draw] on information you’ve already chosen to share on Meta products,” the company said, such as your profile and the content you engage with.
Of course Meta AI will also learn from your interactions, and you can “feed” as much new information as you would like, for example, food preferences or allergies, favorite way to drink coffee, wine pairings, etc.. so when you’ll ask the app for a recipe, a place to go eat or maybe what to get at the grocery store, Meta AI will know.
As with any AI product, users should be aware of how Meta may use the data that they share with its chatbots. Meta relies on its wealth of user data to power its targeted advertising business, which makes up the bulk of its revenue. So, yes, the more you share, the better (for Meta.)
So far, these personalized responses will be available in the US and Canada.
But that is not the only way Meta AI promises to be different. The app comes with a Discover feed, so you and your friends can share how you are using AI. In an example shared by Meta, someone is asking the AI to describe them in 3 emojis, which they then shared with their friends.
A user’s interactions with Meta AI will only be shared to the feed if they choose to do so.
Meta AI promises to be interesting. But the main question is: will user follow? Most AI users have built strong connections with the platform they have chosen and it can be difficult to ask them to switch, or start using another one alongside their favorite.
