Meta is coordinating efforts with leading industry experts to support a new platform able to anonymously track down the spread of NCII online.
Meta has announced that it is offering its technology and partnering with leading experts to strengthen coordinated efforts to combat the share of non-consensual intimate images (NCII), aka “revenge porn,” on its platforms.
Meta and Facebook Ireland are supporting the launch of StopNCII.org with the UK Revenge Porn Helpline and more than 50 organizations across the world.
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This is the first global initiative of this kind, and it will help those concerned their intimate photos or videos may be nonconsensually shared to track the images and stop their spread online.
The coordinated effort starts with the concerned adult user accessing their device with a fingerprint login. Then the user heads to the StopNCII.org page and selects the images they are concerned may be spread (i.e., images they have been blackmailed with).
The platform will not receive the images but will scan their content to generate a unique “hash” value (or digital fingerprint) and share it with the participating platforms for tracking purposes.
In this way, when an image matching the hash is uploaded or shared on any of the sites or platforms of those supporting the initiative like Facebook or Instagram, it can be referred back to the case and taken down.
It is important to emphasize that, while participating companies use the hash they receive from StopNCII.org to identify images that someone has shared or is trying to share on their platforms, the original image never leaves the person’s device.
This is done to prevent further circulation of the NCII content, which remains only in the user’s device.
StopNCII.org builds on technology developed by Facebook and Instagram’s 2018 NCII Pilot. For years, Meta has relied on photo- and video-matching technology to remove intimate images shared without consent, on users reporting this type of behavior or content, and on offering resources to better support victims.
However, according to Meta, experts and victims express the need for “a stronger platform adopted across the tech industry that puts the victim first.
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