The line between video and reel just disappeared. In a move that feels both inevitable and radical, Meta has announced it’s merging all Facebook video formats into one: Reels.
Until now, Facebook users could post a video as a standard video or as a Reel, each with its own creation and sharing flow. That’s going away. “In the coming months,” all videos on Facebook, regardless of length, will be published as Reels. The update applies to both profiles and Pages, and will roll out globally.
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Talking about length, Meta is scrapping the 90-second limit that once defined Facebook Reels. That’s right, long-form content is getting folded into the short-form experience.
The platform’s Video tab will also be renamed the Reels tab, signaling just how serious Meta is about making Reels the default video language of Facebook.
But this isn’t just about UX streamlining. It’s cultural.
Meta says the shift is meant to make it easier to “create, share, and discover” videos on Facebook. But it’s also aligned with a broader ambition: to make Facebook “way more culturally influential than it is today,” as Mark Zuckerberg said earlier this year. It’s a nod to the early days of Facebook’s creative virality but with the sleek, full-screen packaging of 2025.
It’s worth noting: While everything is now a Reel, Meta still insists that content recommendations won’t be affected. Videos, long or short, funny or educational, will still be surfaced based on user interests.
This change also follows Meta’s recent push to expand Reels on Instagram, where videos can now be up to three minutes long.