During Women’s History Month, Meta is offering free training, insights, and video guides to support post-pandemic, women-led small businesses.
In celebration of Women’s History Month, Meta is renewing its #SheMeansBusiness program, first launched last year, to extend its support for female entrepreneurs in North America.
The program seeks to bridge the financial literacy gap existing between men and women by providing knowledge resources from a financial expert, Lauren Washington, for free.
In the post-pandemic world, where women have been disproportionately affected in economic terms, #SheMeansBusiness extends the educational resources necessary to help female-led businesses on the path to recovery.
Related | Meta Is Debuting Avatars On Instagram And Making Them More Inclusive
The new training includes modules ranging from business financial basics to assessing financial health. The course will also highlight Meta-specific insights into boosting social media marketing performance on its platforms. According to the company announcement, these modules will be rolling out on an ongoing basis throughout the year.
Meta is also launching a new ‘MentHERship’ video series alongside #SheMeansBusiness – a combination of video resources offering expert tips from female business leaders made available on the #SheMeansBusiness site.
In addition to this, Meta is also launching a new 34-page cultural guide highlighting the challenges and opportunities for women entrepreneurs, as well as tips and notes on how to maximize success.
According to Meta’s January State of Small Business Report, women-owned businesses have capitulated 6% more since July 2021, whereas their male counterparts have seen little or no impact on their businesses in the sale period.
“Two years into a global pandemic and the ‘new normal’ is not what anyone signed up for. Many women are still precariously balancing work and family, and are increasingly burnt out. Yet they are still opening businesses, still pushing the bounds of what’s possible, and their businesses are contributing to the economic and social fabric of our communities. Women are rising up, persevering and succeeding,” the announcement reads.
According to Sheryl Sandberg, Meta Chief Operating Officer, “women have been hit harder during the Omicron wave too. Despite these challenges, many women are finding success by shifting their businesses online. Women are leading the way with the use of digital tools during COVID. Our survey shows women are more likely to make at least a quarter of their sales digitally than men. This Women’s History Month, we should celebrate and support the entrepreneurs who have not only survived against the odds, but thrived.”
You might also like
More from Featured
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …
Beats Announces Beats Studio Buds+ Wireless Earbuds
Last week, Beats announced another addition to its Studio Buds lineup - the powerful Beats Studio Buds+.