From ideation to execution, Meta’s next-gen AI tools aim to turn ad creation into a fully automated process by 2026.
Meta is developing a powerful new suite of AI tools designed to strategize, conceptualize, create, target, and launch ad campaigns with little to no human input.
As reported by The Wall Street Journal, the company plans to roll these tools out to all advertisers by late 2026.
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That means one thing: Meta wants its 10 million advertisers, who currently fuel 97% of its revenue, to launch full campaigns without needing creative agencies, production teams, or media buyers.
Meta already offers AI-powered tools that can edit existing creative, adding motion to still images, generating alternate headlines, or swapping out backgrounds. But this next wave goes further. It’s not just optimization. It’s origination.
The goal? Make ad creation as easy as clicking “generate.” No briefs. No edits. No approvals. Just automation.
It’s a direct play for scale, and for smaller advertisers who want fast, affordable, and effective ads without hiring a team. And that is bad news for creative agencies who focus on this domain. As Meta’s new AI tools won’t just change how ads are made. They could reshape who makes them.