McDonald’s TableBag: The Take-Out Box That Transforms Into A Table

McDonald’s Italy unveiled TableBag, a new take-out box that unfolds into a makeshift cardboard table.

The fast-food company unveiled TableBag, during Milan Design Week, which welcomes over 400,000 visitors every year in Italy’s design capital.

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With such a sizeable crowd, it can be difficult to find room for visitors to enjoy a meal. So McDonald’s chose to offer an alternative to the usual indoor spaces with tables and chairs. Together with Leo Burnett, the company designed and produced the first-ever “TableBag” – a limited edition 100% recyclable take-out box that lets people recreate a decent eating space anywhere they like.

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TableBag was offered to select lucky customers who ordered their food via the McDonald’s application during Milan Design Week.

CREDITS

McDonald’s Italia

  • Chief Marketing Officer: Raffaele Daloiso
  • Marketing Manager: Renato Cossidente
  • Retail Development Coordinator: Elena Romagnoli
  • Communication Consultant: Paola Di Sciascio

Leo Burnett

  • Creative Director Milan&Rome: Luca Ghilino, Giuseppe Pavone
  • Creative Director – Head of Design: Neta Ben-Tovim
  • Creative Director: Caterina Calabrò
  • Digital Creative Supervisor: Michele Cireddu
  • Senior Art Director: Stefano Pertegato
  • Creative team: Andrea Muccioli, Federica Rebuzzini, Simone Romani, Ilaria Biani, Alice Maiorino, Francesca Amadasi
  • Head of Client Service: Davide Mondo
  • Group Account Director: Marika Mazzoni
  • Account Director: Chiara Collura
  • Chief Strategy Officer: Ilaria Fruscio
  • Strategic Planning Director: Ornella Vittorioso
  • Head of TV – Raffaella Scarpetti
  • TV Producer Coordinator – Federica Manera

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