Google last week announced it’s launching manager accounts in the Google Ads mobile app, letting you view all your accounts in the same place.
The Google Ads mobile app is a very convenient way to stay up-to-date with your Google Ads campaigns when you’re on the go – letting you apply recommendations and make quick changes to your campaigns. However, up until now, the app lacked support for manager accounts.
Google changed this last week, with the addition of manager accounts to the Google Ads mobile app, letting marketers see their top-level manager accounts as soon as they log in to the app. The addition gives marketers a convenient way to view and manage all of their Google Ads accounts and opens up opportunities for more “professional” management of ad campaigns when on-the-go. It also may save some time.
One could even suggest that the addition paves the way for further business-centric and high-level account features in the app. For the time being, though, campaign changes and optimizations are very much focused on recommendations, the acceptance of which might not be the best tactic for most accounts – especially those running complex campaigns.
As a result, the change also comes with several risks, one of these being the ease with which changes can be made – especially when following automated recommendations.
According to Google, the addition of manager accounts in the Google Ads app now lets marketers:
- Discover business-wide trends and performance insights for all their accounts on the app’s Overview page.
- Improve performance at scale with optimization score, and prioritize recommendations across all their accounts.
- Manage campaigns and compare performance across their accounts.
- Use push notifications to monitor all their accounts on the go.
The update also changes how marketers navigate the Google Ads mobile app, as it makes it easier for them to move between accounts, campaigns, and ad groups. On that level, the update is a useful one.
To use the new features, you will need to download the latest version of the Google Ads mobile app on Android or iOS. Check out these best practices to get the most out of your accounts with the Google Ads mobile app.
You might also like
More from Google
Google is finally rolling out its Nearby Share content-sharing feature on smartphones running Android 6.0 and above.
Google is launching a new feature that allows businesses to identify themselves as Black-owned on Google Maps and Search listings.
Google will reportedly ask most of its 200,000 employees to work from home until July 2021, as confirmed cases in …
Google has announced that sellers who participate in its Buy on Google checkout process will no longer have to pay …
Google Maps can now show you directions using rented bikes from bike-share schemes in major cities around the world, like …
Next month, Google will be banning ads from running on websites that spread debunked COVID-19 conspiracy theories.
Area 120, Google's in-house lab for experimental projects, has launched Shoploop, a video shopping platform that mixes entertainment and online …