Facebook is officially launching Messenger Rooms with a brand new ad featuring Lizzo singing “All Together Now” from The Beatles.
Messenger Rooms is a big launch for Facebook, as it’s hoping to take over video chat from all other platforms. And when Facebook goes big, it packs star power.
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The 30-second launch ad, “Pictures” from agency Leo Burnett, and Facebook’s Creative X studio, was co-directed by brothers Michel and Olivier Gondry and is set to a cover of The Beatles’ “All Together Now” by Lizzo, recorded specifically for the ad.
The ad was created entirely in quarantine.
Facebook Messenger Rooms allow up to 50 people into one group video chat with no time limit. Participants can hop in and out and soon, chats will be able to be shared across the Facebook family of apps.
Client: Facebook
In-House Agency: Creative Experiences
Agency: Leo Burnett
Production Company: Partizan
Editorial: Final Cut
Special Effects: The Mill