There is a new trend on TikTok: Thousands of people are tuning in to watch live-stream of coverage of users sleeping.
If you are no on TikTok, you won’t understand. To be honest, even if you are, you might find this surprising: the new trend on the platform is to watch other users… sleep. And they even make money from it!
Let’s dig in this new (crazy) trend with an 18-year-old TikTok user called Brian Hector.
Brian has 348,000 followers and at night, he goes live on TikTok, places his phone on his bedside table and lets users watch him sleep at night. Dumb? No to so much: users pay to watch him sleep, using in-0app coins and sending him gifts which Bruan can then convert into TikTok Diamond and redeem the latter for real cash via PayPal.
Brian told the Economic Times: “I woke up the next morning and ended the live and went over to my mom and was like, ‘Mom, I literally just made money falling asleep’.”
There is a trend on TikTok where people livestream themselves sleeping to gain followers.
— Brian Bosché (@BrianPBosche) February 27, 2020
TikTokers around the world are now surfing on the then, often announcing they are going to bed ahead of time, to let viewers tune in. “I’ve seen so many people start doing it,” Hector said. “The first time I saw it I thought it was honestly the weirdest thing but also the coolest thing.”
Well, now you know. I wonder what comes next.
You might also like
More from TikTok
TikTok is launching Sounds for Business, a new collection of sounds designed as templates for quick and engaging content creation. TikTok …
TikTok Refresh will help you reset your For You page algorithm, your watch history, and past interactions, so you can …
The chief administrative office of the House issued a directive establishing TikTok, the popular social media app, as a security …
TikTok last week announced the launch of TikTok Academy, a new education platform to help marketers develop TikTok expertise.