[updated 5/30/25] There was an error in the help center article
LinkedIn has now corrected the Help center article:
“At LinkedIn, we are constantly evaluating our features and thinking about how we can best add value for our members and customers.
We have removed the option to add a hyperlink to your profile, which was previously supported through Creator Mode and is no longer available today.
Looking forward, we will continue to support website links with the custom button feature through the Premium Business plan. With a custom button, users can link to a website of their choice which will appear on profile, posts, messages and search results – and is available to Premium Business subscribers, and Sales Navigator and Recruiter customers.”
Original post (5/28/25)
In a quiet update that might frustrate freelancers, consultants, and creators, LinkedIn has announced it’s phasing out the ability to add custom CTA buttons to user profiles, previously a Premium-only perk.
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Introduced back in 2023, the feature let Premium users choose from pre-set call-to-actions like “Visit my website” or “Book a call,” linking them to any external URL. It added a big, bold button right beneath your profile picture, hard to miss, and helpful for driving off-platform traffic.
That button is now going away.
“As a result, we no longer support adding new links to your profile,” LinkedIn shared in an official statement. “Any custom link you have previously added will remain in the top card, but if removed, you won’t be able to add a new link.”
In short:
- If you already added a CTA button, it stays—as long as you don’t touch it.
- If you never added one, or remove the one you have, you’re out of luck.
- No new buttons can be created from this point forward.
While it’s likely the feature wasn’t driving massive traffic for most users, it was a rare and valuable nod to the platform’s growing creator and solopreneur community. And while not available to all (only Premium subscribers), it served as a useful bridge between personal branding and business building.
So why remove it?
LinkedIn says it’s part of its ongoing process of evaluating which features add “the most value.” Translation: they’re making space to invest elsewhere, possibly in areas that drive more platform-native engagement or paid promotion.
But for many, this feels like a small step backward. In a platform increasingly focused on creators, content, and commerce, a simple CTA button felt like an obvious, low-lift win.