LinkedIn is making it free verification system available to other platforms. Adobe is among the first companies to sign up.
For external websites and platforms that means they can now integrate LinkedIn verification instead go having to build their own.
Adobe is integrating LinkedIn verification into its new Content Authenticity app and existing Behance portfolio platform, allowing creators who have gone through LinkedIn’s verification to display a “Verified on LinkedIn” badge on their profiles. If verified creators use Adobe’s digital Content Credentials tools, their identity will also appear alongside their work whenever it’s shared on LinkedIn.
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“It’s getting progressively cheaper and easier to pretend you’re someone you’re not online,” Oscar Rodriguez, LinkedIn’s vice president of trust, said. “You’re also able to do so in a way that looks more credible than ever before. Obviously authenticity is super important for LinkedIn, the platform is founded on this premise of trust.”
“Online platforms across the board are facing the same issues around inauthenticity, so we believe that this collaboration with Adobe will be critical in the sense of empowering LinkedIn members and partners to be able to understand specific attributes of someone’s identity that have been verified.”
LinkedIn introduced its verification system in 2023. It was build to be different than a vanity symbol from the get-go. LinkedIn’s approach let users verify their identity, workplace or education history using government-issued ID or company emails. So far, over 80 million users have verified themselves.
Alongside Adobe, other early adopters of the expanded verification system include enterprise platforms TrustRadius, G2, and UserTesting.