Stories are everywhere, literally, even on LinkedIn now. The platform is the latest to add the ephemeral slideshow feature, hoping to reengage with the younger audiences.
LinkedIn is trying hard to rebuild its reputation as a true social media platforms. Of course, the company wants to do so without losing its positioning as the leading professional networking platform. After new Pages, new advertising objectives, this time LinkedIn is introducing more social features that, it hopes, will reengage its younger audience, students.
“Student Voices” are the first version of LinkedIn Stories. For now the feature is only available to university students in the US but LinkedIn has plans to extend the feature to more user sets in the near future.
“Student Voices” will appear on top of the main feed (like for every other app) and allow students to post short videos to their Campus Story. The feature only welcomes videos (no photos) and the uploaded content disappears from the Campus playlist after a week.
LinkedIn’s product manager, Isha Patel, confirmed the feature is already being tested:
“Campus playlists are a new video feature that we’re currently rolling out to college students in the US. As we know, students love to use video to capture moments so we’ve created this new product to help them connect with one another around shared experiences on campus to help create a sense of community.”
The new feature was first spotted by Jane Machun Wong who also spotted several others new feature that could roll out widely to LinkedIn users over the next few weeks. In the list, Reactions, GIF comments and location sharing in Messaging.