LinkedIn is starting to look a little more like TikTok. Or at least, it wants to. The app just got a “For You” Page, and yes it’s exactly what it sounds like.
In a quiet mobile app update, LinkedIn has introduced a new feed layout that now separates content into three tabs: For You, Following, News
Also Read | TikTok is Giving Users More AI-Control Over Their For You Page
It’s not just a design refresh, it’s a signal that LinkedIn is doubling down on algorithmic discovery.
So what’s different?
For You is LinkedIn’s take on the TikTok-style recommendation engine. It’s an algorithmically generated feed based on your activity, interests, and what your network is engaging with. In other words: it’s the content LinkedIn thinks you want to see, whether you follow it or not.
Following is the opposite: a chronological feed of posts from people and pages you’ve actively chosen to follow. No algorithmic guesswork, just your hand-picked network.
News is the platform’s editorial curation, including things like the Daily Rundown, trending headlines, and selected thought-leader takes. LinkedIn’s attempt to become your morning briefing? Probably.
Why does this matter?
It’s a clear move to increase time-on-platform by making discovery feel more fluid. And it confirms what many of us already suspected: LinkedIn doesn’t just want to be the place where you update your résumé. It wants to be your daily scroll.
The “For You” tab isn’t just a new layout. It’s LinkedIn’s not-so-subtle bid to compete with the content engines we already spend hours on. Less job board, more algorithm. Less network-only, more culture feed. This is a clear move to boost content discovery and keep people scrolling longer, especially as LinkedIn leans more into creators, trending posts, and viral discussions.
Whether it works will depend on one thing: Is the content good enough to keep us coming back?