LinkedIn has announced a new clean and intuitive reporting experience in Campaign Manager to help marketers better monitor and optimise their campaigns.
Running multiple campaigns and trying to understand which are delivering the best ROI can be a time-consuming process. It requires diving into the data to see what’s really going on in order to make tweaks and to optimise for results.
To make it easier for marketers to understand how their campaigns are performing and how to optimise for better results quickly, LinkedIn is introducing a redesigned reporting experience for its Campaign Manager, promising that it will “deliver a clean and intuitive experience that lets you more easily manage your campaigns.”
The reporting update includes several enhancements that will allow marketers to:
1. To save time on their campaign reporting, as data in the Campaign Manager now loads much faster. Marketers are therefore able to scan data more efficiently, even if they have hundreds of campaigns and ad creatives.
The new navigation allows marketers to switch from accounts to campaigns to ads in just two clicks. Search capabilities have also been updated so marketers can quickly query specific campaigns by campaign name, campaign ID, ad format and more.
2. Understand campaign performance and optimize in a flash with 1-click breakdowns. When running campaigns, it’s crucial to understand fast when ads aren’t performing well, in order to act quickly to correct them.
The new feature gives marketers deeper insights into key indicators like conversion events and placements on the LinkedIn Audience Network.
3. Personalize their reporting experience by picking and choosing the metrics view that they care about the most, whether that’s Performance, Conversions, or Video.
LinkedIn says the new release is “just the first foundational step in a longer plan” for marketers, making it easier for them to use the platform’s expanded ad capabilities.
The new reporting experience will be rolling out in the next week in Linkedin Campaign Manager. To learn more, you can visit the Reporting & Analytics page.
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