For the launch of its Google powered Smart Display in the US, Lenovo partnered with New York based agency SuperHeroes to show us how “seeing is better.”
When it comes to emerging hot new tech, voice assistant technology is on top of any list. Voice search, after all, seems to be the future of the Internet. According to comScore, 50% of all searches will be voice searches by 2020.
It’s a big market. One-in-six Americans (16%) already own a voice activated smart-speaker. But a new trends is starting to surface. After voice activated smart-speakers, here come the voice activated smart… screens. Think about it. Sometimes hearing an explanation just adds to the confusion. Directions, recipes, instructions… all of these are so much easier when you can just see it, right? Lenovo is already there with the launch of its Smart Display range of devices.
In a nationwide US launch campaign, SuperHeroes NYC shows how the Lenovo Smart Display cuts through the chaos and confusion of daily family life, demonstrating exactly why #SeeingIsBetter.
Your daughter’s explanation of unicorn hair not cutting it? Watch a YouTube Tutorial. Husband’s lemon pie recipe getting lost in translation? Pull up a hands-free recipe. In a subtle dig at home assistants the Lenovo Smart Display with the Google Assistant positions itself as the smarter home assistant with all the answers you’re looking for.
Targeted at millennial parents, the campaign consists of a great range of inspiring and relevant usage scenarios. The videos are directed by Good Company’s Scott Cudmore. In addition to the US launch, the campaign will be launched in a number of other markets later this year.
Watch the videos here:
#SeeingIsBetter with the Lenovo Smart Display
The Lenovo Smart Display with the Google Assistant responds to your voice commands just like a Google Home, but with a brilliant 10-inch or 8-inch touch screen to display answers. Just say “Hey Google” to pull up hands-free recipes, Youtube videos, connect to smart home devices, see the day’s agenda, video calls, and of course Google searches.
Agency: SuperHeroes NYC | Amsterdam
ECD: Rogier Vijverberg
Strategist: Jessica Perri
Copywriter: Elliot Stewart Franzen
Art Director: Ola Syse, Christina Ta
Motion Graphics: Huy Nguyen
Client Services: Rob Zuurbier, Ant da Silva
Agency Producer: Kirsten Cave, Libby Paulson
Production Company: Good Company
Director: Scott Cudmore
Executive Producer: Ryan Heiferman
Producer: Stephen Holtzhauser
Head of Post: Ralph Miccio
Editor: Drew Horen
Post Producer: Andrew Illson
Lenovo: Archit Mardia, Ruth Ye Jiao, Marina Schaepelynck