Instagram is introducing a new ‘Save posts with friends’ that lets you create a collaborative collection for you and your besties.
Adam Mosseri, head of Instagram, announced the new feature on his Instagram broadcast channel.
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Back in 2017, Instagram launched a bookmarking feature called “collections,” which allows users to organize the posts they save into private groupings for easier access. Now, Instagram is introducing a new feature that lets users create collections with their friends.
“Collections are one of my favorite features in Instagram – and we just made it so that you can now make collections with friends.”
With the new ‘Save posts with friends’ feature, you will now have a new option to create a collaborative collection when saving a piece of content from your feed or DMs. Each collaborative collection can be named and shared with your friends. Once they receive it, your friends will be able to start adding content from Reels, Explore, Feed, and DMs to the collection as well.
Any member of the chat can add or remove posts from the collection. Users also have the option to add directly to a collaborative collection posts shared in a chat. If there is a post in a chat that you want to add to a collaborative collection, you can tap the bookmark icon that appears next to the post and then either add it to a current collaborative collection or create a new one.
The new feature could be seen as a way for Instagram to rival Pinterest, which has offered a “Group boards” feature since 2018, letting users collaborate with each other on the platform.
Mosseri added: “We’re hoping that collaborative collections can be a great way to save, organize and connect with your friends over things you discover on IG.”