To celebrate its 3rd birthday and hitting 1 million followers @shop will launch an exclusive pop-up store in NYC.
Instagram launched @shop in 2019 and since then it has featured over 1,000 unique small businesses. To celebrate its 3rd birthday and hitting 1 million followers, Instagram invites users to discover some of @shop’s greatest hits for spring and summer on Instagram and in-person at Instagram’s first pop-up boutique in New York City.
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The pop-up store, located at W. 14th Street and 9th Avenue in New York, will open its doors this Friday, May 20 from 11am to 7pm and remain open on Saturday (10am – 6pm.) The store will feature cult-favorite products from select small businesses.
This curated set of signature products — most from minority-owned businesses — will also be available directly on the Instagram Shop tab in Editors’ picks.
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Can’t be in New York? No Problem!
Instagram’s very own Editorial Lead Leigh Belz Ray will host a live-shopping event on Instagram featuring the founders of The Bon Bon Whims Club and Estelle Colored Glass on Thursday, May 19.
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