The 2020 IKEA Black Friday will be different in Canada: the Swedish furniture brand will be looking to buy back your old furniture.
IKEA continues to showcase its commitment to sustainability by showing its own customers that old furniture deserves a second life.
Related | IKEA To Open First-Ever Secondhand Store
For Black Friday this year, IKEA Canada will be doing things a bit differently. Instead of trying to push sales, the Swedish brand will instead look to buy old furniture from you.
Technically, IKEA will not be buying from you, but trading in your old furniture at double its value for in-store credit. That means that, for example, your old Billy Bookcase could be worth up to $150 if in a good state.
IKEA has pledged to become fully circular and climate positive by 2030. Its #BuyBackFriday campaign aligns perfectly with the task at hand, encouraging customers to “give furniture a second chance” and educating them on extending the life cycle of secondhand furniture.
“On one of the biggest shopping days of the year, we want to change the conversation from one of mass consumption to mass circularity, and show how sustainable living can be easy and affordable for everyone,” Melissa Barbosa, IKEA Canada’s head of sustainability, said in a statement.
IKEA’s sell-back program first launched in 2019.
On top of its Black Friday activation, IKEA Canada is also asking every consumer to commit to “one little thing” that could help protect the earth.
“Every year, IKEA products and services are part of millions of Canadians homes and we have a responsibility to support our customers to live a better everyday life within the limits of our planet through affordable, straightforward solutions,” Barbosa said in a statement.
You might also like
More from Featured
WhatsApp Plans To Introduce Usernames
WhatsApp could soon introduce usernames and move away from using phone numbers as the core identifier for users. Your phone number …
Instagram Introduces Search Ads Via Its Marketing API
Instagram Search Ads are now available to all advertisers via the Instagram marketing API. Just two months after it began to …
TikTok Begins Testing Tako, Its Own AI ChatBot
TikTok Tako is a new AI chatbot that could “radically change search and navigation” in the app. News of the test …
Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter added a "Subscriptions" button to the user profile that lets anyone see who you are paying to subscribe to. Ever …
The Simpsons: Ned Flanders’ Assassin Sneakers Comes To Life
RETRO Clothing brought the infamous Ned Flanders Assassin Sneakers to life, Homer style. If there is one pair of sneakers that …
MissJourney AI: Fighting Biased Gender Stereotypes
Missjourney is an AI tool that generates images exclusively of women, from CEOs to leaders, superheroes, doctors and engineers. TEDxAmsterdam Women …
Google Product Studio Lets Merchants Create Product Imagery With Generative AI
Google is launching Product Studio, a new tool that lets merchants create product imagery for free, using generative AI. Google Product …
Shutterstock To Acquire Giphy In $53 Million Deal
Shutterstock is set to acquire Giphy from Meta for $53 million, only 3 years after Meta had purchased it for …
Venmo Is Launching A Teen Account And Debit Card
Venmo, the digital wallet app, is introducing teen accounts, a new service allowing parents to open an account for children …
