The 2020 IKEA Black Friday will be different in Canada: the Swedish furniture brand will be looking to buy back your old furniture.
IKEA continues to showcase its commitment to sustainability by showing its own customers that old furniture deserves a second life.
Related | IKEA To Open First-Ever Secondhand Store
For Black Friday this year, IKEA Canada will be doing things a bit differently. Instead of trying to push sales, the Swedish brand will instead look to buy old furniture from you.
Technically, IKEA will not be buying from you, but trading in your old furniture at double its value for in-store credit. That means that, for example, your old Billy Bookcase could be worth up to $150 if in a good state.
IKEA has pledged to become fully circular and climate positive by 2030. Its #BuyBackFriday campaign aligns perfectly with the task at hand, encouraging customers to “give furniture a second chance” and educating them on extending the life cycle of secondhand furniture.
“On one of the biggest shopping days of the year, we want to change the conversation from one of mass consumption to mass circularity, and show how sustainable living can be easy and affordable for everyone,” Melissa Barbosa, IKEA Canada’s head of sustainability, said in a statement.
IKEA’s sell-back program first launched in 2019.
On top of its Black Friday activation, IKEA Canada is also asking every consumer to commit to “one little thing” that could help protect the earth.
“Every year, IKEA products and services are part of millions of Canadians homes and we have a responsibility to support our customers to live a better everyday life within the limits of our planet through affordable, straightforward solutions,” Barbosa said in a statement.