These clever product ads from IKEA teach you how to build furniture forts at home. And you don’t even need kids to do it.
Maybe you’re stuck at home with kids who are growing more and more bored after weeks of lockdown. Or maybe you need something to keep you busy and take your mind off from the tough reality we all share these days.
Whatever your motivation, furniture forts have always been a great way to let the mind escape and an even better way to keep kids entertained at home. And if you lack inspiration, IKEA has you covered.
IKEA Russia published a complete guide to building old-fashioned furniture forts in the comfort of your home. These clever ads feature IKEA products, of course.
IKEA is also asking people to share their creations on social media with the hashtag #StayHome.
Client: Ikea Russia
Anna Fokina, marketing communication manager
Olya Belyaeva, communications leader
Yulia Prygunkova, social media leader
Creative directors: Roman Firainer, Yaroslav Orlov
Creative group heads: Antonina Pirogova, Evgeny Golovan
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornov
You might also like
More from Creative Campaigns
Sony has confirmed the Playstation 5 release date: November 12, with preorders starting on September 17 at “select retailers.”
Facebook announced its updated Oculus Quest 2 VR headset, featuring a redesigned form factor, new Touch controllers, and a higher-resolution …
Facebook has announced Facebook Business Suite, a new interface to help businesses manage their Pages or profiles across its apps.
Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
Facebook is in the early stages of testing a new Organic Video Testing option, in Creator Studio, that lets you …
Facebook Gaming Partners will now be able to play copyrighted music in the background during their live streams without fear.
TikTok will not be selling its US operations. Instead, the Chinese-owned platform has chosen Oracle as its new "Trusted Technology …