These clever product ads from IKEA teach you how to build furniture forts at home. And you don’t even need kids to do it.
Maybe you’re stuck at home with kids who are growing more and more bored after weeks of lockdown. Or maybe you need something to keep you busy and take your mind off from the tough reality we all share these days.
Whatever your motivation, furniture forts have always been a great way to let the mind escape and an even better way to keep kids entertained at home. And if you lack inspiration, IKEA has you covered.
Related | IKEA Has Released Its Secret Meatball Recipe
IKEA Russia published a complete guide to building old-fashioned furniture forts in the comfort of your home. These clever ads feature IKEA products, of course.
IKEA is also asking people to share their creations on social media with the hashtag #StayHome.
Client: Ikea Russia
Anna Fokina, marketing communication manager
Olya Belyaeva, communications leader
Yulia Prygunkova, social media leader
Agency: Instinct
Creative directors: Roman Firainer, Yaroslav Orlov
Creative group heads: Antonina Pirogova, Evgeny Golovan
Creative designer: Elena Kravchenko
Client service director: Marina Vershinina
Group account director: Irina Gornov
You might also like
More from Creative Campaigns
Leaked: Instagram Is Working On An AI Chatbot
Images leaked by app researcher Alessandra Paluzzi show that Instagram is working on an AI chatbot. According to the images shared …
ChatGPT Maker OpenAI Is Now The Fastest Growing Website
Traffic to the OpenAI website grew by 54.21% in March – the greatest leap among the world’s leading websites. OpenAI now …
This Digital Artist Takes Album Covers to the Next Level With Generative AI
Alexander Dobrokotov, a digital artist, used generative AI to envision a broader canvas around some of the most famous album …
Forget ‘Hey Siri’ – Apple Is Changing The Trigger To Just ‘Siri’ In iOS 17
Soon You Will Just Have To Say 'Siri' To Trigger Apple's Digital Assistant. The change is coming as part of …
Meta To Release Over 20 New Games For Quest Headsets
After introducing a $499 Quest 3 headset that will arrive this fall, Meta announced over 20 new games for Quest …
BeReal Launches RealChat, Its New Messaging Feature
RealChat, BeReal's new messaging feature is set to revolutionize how users interact on the app, allowing one-on-one messaging, private BeReals, …
Black Mirror Season 6: The Official Trailer
Netflix has released an official trailer for Black Mirror Season 6, and it might give you nightmares. Season 6 will be …
Twitter Adds Crowdsourced Fact Checks To Images
Twitter is adding its crowdsourced fact-checks to include images, after a fake image of an "explosion" near the Pentagon went …
Instacart Has A New In-App AI Search Tool Powered by ChatGPT
Instacart added a new AI search tool powered by ChatGPT. "Ask Instacart" will be available to all US and Canadian …
