Hootsuite Teams Up With Brandwatch For A New Social Listening Power Tool

Social Media Management platform Hootsuite is taking social listening to a whole new level with a new Insights solution powered by Brandwatch.

Hootsuite unveiled today its new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analyzing the most pertinent and complex conversations surrounding their brand.

As per its name, the new tool is born out of partnership between Hootsuite, the global leader in social media management, and Brandwatch, the leading social media listening and monitoring platform.

Insights helps brands understand exactly how they’re being perceived within global social and digital conversations, allowing them to turn social data into specific actions including a better ability to react to trending moments in social, improved ad creative and targeted messaging, and better brand protection—including issue and crisis management.

“Social media produces emotional data that marketers are using to gain insights into what their customers are saying, what products they’re looking for, and the type of conversations that brands can engage with”, said Hootsuite VP of Corporate Marketing, Henk Campher. “These insights go beyond just marketing, providing value to product teams and helping the entire organization mature and become more attuned to the human dimension of customer experience. This is emotional data driving smart customer engagement.”

Through the new integration, qualifying users can explore and track specific topics online—honing in on conversations that matter the most and uncovering deeper insights into their business’s audience and competitive industries. The platform functions through refined Brandwatch searches, tracking streams of social mentions and collecting data from over 100 million sources including social media, blogs, and news sites.