Hootsuite has announced an integration with Pinterest that allows its users to schedule and post their content to the platform.
If you’re a Hootsuite customer, or are considering the social media monitoring and management platform, you’d be happy to know that there is now one more social platform that you can post to. Following the announcement on a “global partnership with Pinterest” Hootsuite now gets “native integration,” allowing all its customers to schedule and publish content directly to the social platform.
Up until now, Hootsuite’s users could post content on pretty much all platforms they could need: Instagram, Facebook, Twitter, LinkedIn, YouTube, Google+, and WordPress. Today, it adds Pinterest to the list. As Hootsuite’s CMO, Penny Wilson explains, “The visual appeal of Pinterest has proven to be a strong e-commerce sales driver for consumer and lifestyle brands,” and should therefore be a very important consideration to brands.
Pinterest is a sales driver alright. With over 200 million monthly active users currently, it drives traffic that is 3.8 times more likely to convert into a sale. It’s also growing at over 40% year over year.
In a release announcing the integration, Hootsuite explains that users can now “collaboratively and securely schedule and publish visual content directly to owned Pinterest boards”, while Hootsuite Impact customers “will also be able to measure their Pinterest account growth and analyze the performance of individual Pins as part of their integrated marketing strategy and associated campaigns.”
Finally, Hootsuite will now also be listed as one of Pinterest’s Content Marketing Partners.
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