Hootsuite is integrating Amplify with Microsoft Teams to harness the power of connected workforces, enhancing social selling and employee advocacy.
Back in 2015, Hootsuite launched Amplify to enable brands to tap into the power of employee networks with a sophisticated approach to risk management for regulated organizations; those who essentially need pre-approved social content to ensure messaging remains accurate, clear, and on-brand.
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Last week, Hootsuite announced Amplify by Hootsuite for Microsoft Teams, a new integration within Microsoft Teams, encouraging Hootsuite Amplify and Teams customers to easily share curated social media content directly from within Teams.
According to Hootsuite, this integration is set to increase employee advocacy, elevate professional brands and reduce risk through pre-approved content. “As organic reach continues to decline on social media, organizations are growing their reach through their employee’s social networks, and harnessing the amplifying effects of hundreds or thousands of engaged employees sharing the brand’s stories in their own voices,” said Darren Guarnaccia, SVP, Product, at Hootsuite.
“With eighty-four percent of mature organizations experiencing significant increases in brand health through the use of employee advocacy—primarily if executives are engaged—it was a natural next step for us to integrate with Microsoft Teams to enable a wider audience to succeed on social media.”
Hootsuite has been collaborating with Microsoft Dynamics 365 since 2020 when it integrated Microsoft’s Global ISV Program for Business Applications.
The integration shaped a robust suite of social capabilities to Microsoft customers, directly from Hootsuite’s expansive, 150+ app ecosystem. With the new announcement, Hootsuite and Microsoft further strengthen their ties, and better enable brands to “extend their reach through employee networks, enrich trust on referral networks, and build a consistent voice to drive higher employee engagement.”
Amplify-licensed Teams users can now install the Amplify by Hootsuite for Microsoft Teams, and even add the application to a Teams group to start sharing employer-approved content.
Once adopted, the integration will allow users to seamlessly promote key campaigns, reach new audiences through employee networks, share curated, pre-approved content across multiple social platforms, and stay connected to the stories and news across different departments, divisions, and regions within Teams.