Home DeCoors: Coors Light Turns Beer Packs Into Furniture

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For the Super Bowl, Coors Light launches Home DeCoors, a limited-edition collection that turns beer packs into modular furniture designed for game-day chaos.
Twenty-four pieces (benches, coffee tables, ottomans, snack holders) built from 6- to 60-packs help hosts add seats and surfaces without changing their living room.
The idea is activated like a real décor brand, with an installation at the Interior Design Show of Toronto and a fully styled living room created with DIY duo The Sorry Girls.

On Super Bowl night, Canadian living rooms turn into mini stadiums. Too many guests, not enough seating, and within ten minutes, someone is inevitably on the floor, perched on a sketchy cushion or a wobbly chair. A familiar kind of chaos. One that Coors Light decided to take seriously, with an idea that’s equal parts absurd and smart.

The insight is painfully real: 63% of Canadians admit they’ve ended up sitting on the floor or improvised seating during a Super Bowl party. One in three hosts say they wish they had more seats—or at least more surfaces for food and drinks.

Instead of rolling out yet another limited-edition pack, Coors Light offers a literal solution: sit on the beer… but make it design.

24 pieces to outfit a watch party

Home DeCoors includes 24 modular elements made entirely from beer packs. The goal is simple: let hosts build a flexible living room using what they already have. Benches, coffee tables, ottomans, snack stands: everything is designed to maximize space and keep the night from turning into musical chairs.

Available in formats ranging from 6- to 60-packs via a dedicated site, the promise is clear: turn a party problem into a conversation piece.

To bring the idea to life, Coors Light didn’t stop at a film. The brand debuted Home DeCoors at the Interior Design Show of Toronto as an immersive installation: a fully furnished living room imagined with The Sorry Girls, known for their accessible, DIY-driven approach to home décor.

The result looks like a magazine spread, except everything is made of beer. And that contrast is exactly what makes the activation stick.

Home DeCoors fits into a broader strategy: making Coors Light central to Super Bowl rituals beyond just what’s in the cooler. Here, packaging becomes a social accessory, somewhere between genuinely useful and unapologetically tongue-in-cheek. And that’s the clever part. On a night when everyone wants a seat with a clear view of the screen, Coors Light isn’t just selling beer. It’s selling a place to sit.