Hismile is back with another unexpected twist on your daily routine. This time, Hismile teamed up with the nostalgic breakfast icon Lucky Charms for a world-first flavor collab that brings Saturday morning cereal vibes straight to your toothbrush.
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Launching July 1st on hismileteeth.com (and landing exclusively at Walmart from July 14th), the new Magically Delicious Toothpaste transforms your twice-a-day brushing ritual into a minty-fresh, marshmallowy experience inspired by all the iconic charms: hearts, stars, horseshoes, clovers, blue moons, unicorns, rainbows, and red balloons.
“You brush your teeth every day for your whole life, why shouldn’t that routine bring you a little joy?” says Hismile’s Marketing Manager, Koban Jones. “This collab flips the script on self-care. Lucky Charms is pure nostalgia. We wanted brushing your teeth to feel like opening a cereal box on a Saturday morning , unexpected, fun, and magical.”
Retailing at $13 USD, the new toothpaste is more than just a quirky flavor. It’s part of Hismile’s mission to inject joy into mundane moments. And judging by their previous out-of-the-box collabs (like that infamous KFC gravy toothpaste), they know how to get people talking.
I got to try it before it launched and I cannot get over how good it tastes!
Catch it before it vanishes, and make your brushing ritual magically delicious.
