AKQA announced the five winners of this year’s Future Lions, recognizing the best creative ideas from students across the world during the Cannes Lions International Festival of Creativity.
The Future Lions competition was created some 13 years ago to acknowledge the world’s best creative ideas and reward students behind them for their brilliance with a trip to Cannes Lions Festival of Creativity. This year, the competitions attracted 2,290 participants from 386 schools across 55 countries, making it the most successful year to date.
Participants were tasked to come up with ideas that “create tomorrow” and explore how technology can transform the world. The competition does not require the students actually to create or build a prototype of their ideas. However, the concepts presented must be truly innovative.
Michelle Lassman, AKQA group creative director, said in a statement:
“The new generation of talent has unprecedented power to shape the future, as this year’s Future Lions winners demonstrate. These students boldly showcased inspirational and innovative thinking with ideas that have a positive impact on our world.”
Here are the 5 winning ideas from across the globe:
Hush for Apple
By Junggle Kim, Chaeyeong Seo and Cristina Marquez Barreto from Miami Ad School, Hamburg, Miami Ad School, Miami
TrashScan for Google and Conservation International
By Emily Alek and Jingpo Li from Syracuse University
Truth Detector for Facebook
By Felipe Latgé, Davi Correia, André Pico and Bruno Buhr from ESPM, Rio de Janeiro and Miami Ad School, Rio de Janeiro
Tittut for Ikea
By Yerin Kim, Woo Jae Yoon and Hyei Min Park from School of Visual Arts, United States
Financed by the Sun for Nationwide
By Alexandre Oliveira and João Muri from Miami Ad School, Rio de Janeiro
Which one inspired you the most?
Snap Inc. and global youth empowerment organization MiSK Foundation were the official partners of Future Lions 2018.
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