When fashion meets flavor, you get collaborations that are as unexpected as they are irresistible.
To celebrate the world’s universal love of ketchup, Heinz has teamed up with Canadian luggage brand Herschel Supply for a collection where taste becomes a style statement.
Inspired by young travelers who never hit the road without their favorite condiments, the Herschel x Heinz collaboration reimagines travel with equal parts humor and design, blending travel functionality with the playful energy of a pop-culture icon.
From the unmistakable Heinz red to the suitcase details mimicking a tear-open ketchup packet, everything nods to the sincere passion Heinz lovers have for the brand.
The limited edition drop centres on two hero pieces: the Herschel Heritage Medium hard-shell suitcase and the Large Carry-On cabin model. Made from 70% recycled polycarbonate, both suitcases are lightweight yet durable, and open to reveal an interior lined with mini ketchup packets and accessories styled after Heinz packaging.
A Collaboration Between Two Everyday Icons
Heinz represents comfort, authenticity, and flavor. Herschel stands for adventure, durability, and thoughtful design. Together, they merge their identities to create objects built to last, inspired by real life, and elevated with a dash of humour. The full collection is now available on Herschel’s official website.
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