Google is teaming up with GoDaddy to allow merchants to have their product inventory show up across Google services.
The integration is meant to facilitate access for GoDaddy merchants, allowing them to more easily integrate their product inventory across Google, providing them with an additional opportunity of exposure – at no extra cost – and drive more sales to online stores run on GoDaddy’s e-commerce solutions.
Merchants will be able to upload their products to Google, create free listings and ad campaigns, as well as access review performance metrics. Furthermore, they will also be able to access the new features at their disposal directly within GoDaddy’s Online Store.
GoDaddy customers can choose between over 100 free templates to set up an online store, and once it’s complete, they can simply add their inventory to have it show up on Google.
Items will be showcased for free on Google and its various channels, however, they also have the option to promote products and services with Smart Shopping campaigns, a feature enabling product advertisements on Google Channel Marketplace.
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