Gap and Kanye West have reached a multi-year deal to see ‘Yeezy’ clothing line appear in Gap Stores in 2021, the company announced today.
This is the kind of deal that changes everything.
Gap had been struggling for months, especially since the COVID-19 pandemic forced the American retailer to shut down most of its stores. Today, the future looks much brighter as Gap unveiled a clothing and marketing partnership with Kanye West’s ‘Yeezy.’
Related | 5 White Sneakers You Can Buy For Under $100
Gap explained that the new ‘Yeezy’ clothing line will appear in stores in 2021.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Gap’s global head of branding Mark Breitbard.
Kanye West announced the partnership with a simple tweet: “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER.” Kanye also shared a first look at what branding could look like for the new clothing line:
YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER pic.twitter.com/NyxgfYTjJM
— ye (@kanyewest) June 26, 2020
According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women, and kids at an accessible price point.”
The partnership is believed to be a 10-year deal and can be renewed halfway through that period. Gap believes that, by then, YEEZY will bring in $1 billion USD in annual sales. The deal will see YEEZY receive royalties and potential equity based on sales performance over the next decade.
#WESTDAYEVER pic.twitter.com/ASMwbx7T2o
— ye (@kanyewest) June 26, 2020
Now, this is another good reason to look forward to 2021. Am I right?
You might also like
More from Lifestyle
Roku Introduces New Live TV Zone Feature
Roku has launched a new one-stop shop for live broadcasting, which will make it easier for users to find live …
Qudi Debuts World’s First Emotional LED Face Mask
The Qudi Mask is capable of representing a spectrum of emotions via an LED display. It can also react to …
Twitter Debuts Branded ‘Like’ As Part Of ‘Scream’ Movie Activation
Horror movie 'requel' Scream got a temporary custom reaction on Twitter last week, paving the way for new promotional opportunities.
Fossil Teases Alexa Integration With Its Smartwatches
Fossil will soon be offering a choice in assistants on its Gen 6 smartwatches, and potentially the ability to use …
Quentin Tarantino Insists On Pulp Fiction Script NFT Sale Despite Lawsuit
Taking advantage of legal loopholes in the copyright law regarding NFTs, Quentin Tarantino is minting his handwritten Pulp Fiction script.
Chipolo Introduces New Find My-Compatible Wallet Tracker
Chipolo is expanding on its Find My-enabled Bluetooth-compatible item tracker product line by launching the thin and sleek CARD Spot.
KFC Debuts National Rollout Of Its Plant-Based Fried Chicken
The Faux-Poultry war is on: KFC adds its Plant-based Fried Chicken to the menu in all its US restaurants.“The mission …
An Esports High School Will Soon Open In Japan
Students will study video games alongside the standard Japanese high school curriculum in the first-of-its-kind institution.
Secretlab Releases Limited-Edition Pikachu And Charizard Gaming Chairs
Secretlab has released two Pokémon versions of its TITAN Evo 2022 gaming chair as part of a limited edition collection for …
