Gap and Kanye West have reached a multi-year deal to see ‘Yeezy’ clothing line appear in Gap Stores in 2021, the company announced today.
This is the kind of deal that changes everything.
Gap had been struggling for months, especially since the COVID-19 pandemic forced the American retailer to shut down most of its stores. Today, the future looks much brighter as Gap unveiled a clothing and marketing partnership with Kanye West’s ‘Yeezy.’
Related | 5 White Sneakers You Can Buy For Under $100
Gap explained that the new ‘Yeezy’ clothing line will appear in stores in 2021.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Gap’s global head of branding Mark Breitbard.
Kanye West announced the partnership with a simple tweet: “YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER.” Kanye also shared a first look at what branding could look like for the new clothing line:
YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER pic.twitter.com/NyxgfYTjJM
— ye (@kanyewest) June 26, 2020
According to a statement issued to The New York Times, the YEEZY design studio under Kanye’s creative direction will produce “modern, elevated basics for men, women, and kids at an accessible price point.”
The partnership is believed to be a 10-year deal and can be renewed halfway through that period. Gap believes that, by then, YEEZY will bring in $1 billion USD in annual sales. The deal will see YEEZY receive royalties and potential equity based on sales performance over the next decade.
#WESTDAYEVER pic.twitter.com/ASMwbx7T2o
— ye (@kanyewest) June 26, 2020
Now, this is another good reason to look forward to 2021. Am I right?
You might also like
More from Lifestyle
The New Fujifilm Instax Square SQ1 Brings Instagram To The Real World
Fujifilm is making shooting analog instant-film easy and highly pleasurable with the new Instax Square SQ1.
IKEA Teams Up With ASUS ROG On New Range Of Gaming Furniture And Accessories
IKEA has announced it's teaming up with ASUS Republic of Gamers (ROG) to develop a new range of affordable gaming …
HBO Turns The Fresh Prince Of Bel-Air Mansion Into An Airbnb
To celebrate the 30th anniversary of the sitcom Fresh Prince of Bel-Air, HBO transforms the mansion into an Airbnb for …
The McDonald’s Travis Scott Meal Is Here
McDonald's has finally revealed the much-anticipated Travis Scott Meal, but it's not what you could have expected.
The Blood-Soaked Freddy Krueger Air Max 95 Will Give You The Chills
Special Halloween: Nike is dropping a new Air Max 95 featuring a “blood-soaked” Freddy Krueger-inspired color scheme.
Casio G-SHOCK Unveils New GRAVITYMASTER Watch For Aviation Professionals
Casio G-SHOCK has announced a new watch model to the Master of G collection, designed for aviation professionals. Welcome the …
Nintendo Is Bringing Mario Kart Live To Your Living Room
Mario Kart Live brings the world of Mario Kart in yours, as you race real-life model karts across your living …
Baby Yoda Is Coming Back In Season 2 Of The Mandalorian
Season 2 of The Mandalorian —the first live-action series in the Star Wars universe— will debut on Disney+ on October …
Uber May Ask You To Take A Mask Selfie
Uber mask selfies are about to become a thing. Starting today, if a driver spots you without a mask, you …
