Free ice cream and movies, right in your driveway. Who can say no to Blue Bunny’s new “Funlightenment” summer campaign?
This summer will be remembered as “that” summer. With traveling, and pretty much everything else, on hold because of the ongoing Coronavirus pandemic, there isn’t much we are left with to do on hot summer nights.
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As part of its ongoing “Funlightenment” activation, Blue Bunny, the ice cream company, is bringing its #IceScreenTruck to five cities across the US. This special truck is outfitted with a large-size movie screen on the side and comes loaded with free ice cream treats.
In each city it will visit – Denver, Chicago, Cincinnati, St. Louis and Le Mars, Iowa—home of Blue Bunny parent company Wells Enterprises and so-called ice cream capital of the world – two lucky winners will welcome the truck in their driveways to host a movie night, featuring a movie of the winners’ choice and distributing free ice cream treats, T-shirts, social distancing blankets and masks for attendees.
Joe Brooks, VP of marketing at Wells Enterprises, explained: “We are passionate about building brands with powerful purposes. In this case we are helping adults battle boredom during this very unusual summer, by bringing accessible fun directly to consumers when they need it most.”
Blue Bunny is insisting that the entire activation will be abiding by all health and safety protocols. The company has established clear guidelines to follow all CDC recommendations to prevent the spread of COVID-19. The movie nights will be restricted to 20 attendees unless otherwise restricted by state, local or CDC guidelines.
If you live in one of the lucky cities, you can enter for a chance to have the #IceScreenTruck park in your driveway on the “Funlightenment” campaign website. Winners will be notified via email and given 36 hours to verify their driveway location, movie choice, and agree to the brand’s Covid-19 guidelines.