What happens when one of cinema’s most misunderstood monsters discovers streaming, social, and smart homes? Comcast’s latest campaign has the answer, and it’s hilariously modern.
In a two-minute short titled “Imagine That,” Frankenstein ditches his dusty castle for Love Island marathons, online shopping sprees, and connected workouts. all thanks to Xfinity. By the time Dr. Frankenstein pops by, the creature is plating up a food-blogger-worthy dinner and living his best influencer life.
The film comes from Goodby Silverstein & Partners and director Lance Acord, in collaboration with Universal Pictures. To raise the stakes, Comcast even partnered with Universal Parks to borrow prosthetics, sets, and design elements from Monsters Unchained: The Frankenstein Experiment, creating a big-screen level of immersion.
The result? A campaign that takes a horror icon defined by loneliness and re-introduces him through connection, entertainment, and mobility, exactly what Xfinity wants its ecosystem to stand for.
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Launched under Comcast’s new brand platform Imagine That, the spot is the first in a series running through 2026. It positions Xfinity not just as a utilities provider, but as a storyteller, showing how tech can feel less like infrastructure and more like magic.
