2020 was a good year for the online freelance marketplace and now Fiverr is about to run its first-ever Super Bowl ad.
The company grew its revenue by 88% in 2020, reaching $52.3 million.
Related | Mads Mikkelsen Explains Why Carslberg 0.0 Is Probably Better
2020 was not a bad year for all. As a leader in the freelance marketplace vertical, Fiverr saw its revenue grow significantly and its share price surging more than 700%. With all this extra cash, the company will now be running its first-ever Super Bowl ad. It will debut in February with a 30-second spot scheduled to run in the third quarter.
The ad will build on Fiverr’s “It Starts Here” campaign, which premiered in September and showcases three small businesses that benefit from freelancers. Despite all the hype, Fiverr declined to disclose more information on the upcoming ad, even keeping quiet as to which ad agency created the film.
“We believe this is a major opportunity for us to introduce the world to Fiverr in a unique and creative way,” Gali Arnon, Fiverr’s CMO, said in a statement. “The spot will get to the very heart of how Fiverr supports businesses around the world.”
When everyone went home in the wake of the COVID-19 pandemic, freelancers and remote workers across the world turned to Fiverr. In the 12-month period ending Sept. 30, more than 3 million customers in around 160 countries used Fiverr to purchase a wide range of freelance services, from graphic design to digital marketing, according to Fiverr.
The Super Bowl will take place in Tampa, Florida on February 7, 2021, and will air on CBS and TV stations across the world. As a reminder, a 30-second spot during the Big Game is selling for around $5.5 million.
You might also like
More from Featured
The Reality of Careers in Social Media: Insights from Hootsuite’s Latest Report
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of …
Do Google SEO Tactics Work on Social Media?
Do the SEO tactics we use on Google also work on social media? In this article, Hootsuite's Inbound Marketing Strategist, Liz …
YouTube Is Testing AI-Generated Video Summaries
YouTube has recently started testing a new feature that automatically generates summaries of videos using AI.
Meta Prepares To Launch AI Personas To Retain And Engage Users
According to industry sources, Meta is preparing to launch its AI personas feature in an effort to increase engagement with …
TikTok To Discontinue TikTok Now, Its BeReal Clone
TIkTok is pulling the plug on TikTok Now, its BeReal clone, a little over nine month after it was first …
Miller Lite Created Beer Ice Cubes To Cool Your Beer
The Miller Lite Beer Cube Tray lets you freeze beer into small iced beer cans so you can keep your …
Meta Launches ‘Meta Quest+’ VR Subscription For $7.99
The new Meta Quest subscription will give you access to the top titles on the device every month. It costs …
New Feature Helps Creators Choose The Best YouTube Thumbnail
YouTube is trialling a new "Test & Compare" feature that helps creators choose the best YouTube thumbnail for their videos. The …
YouTube Is Adding AI-Powered Dubbing
YouTube is integrating the team from Aloud to help you dub your videos in other languages with the help of …
