2020 was a good year for the online freelance marketplace and now Fiverr is about to run its first-ever Super Bowl ad.
The company grew its revenue by 88% in 2020, reaching $52.3 million.
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2020 was not a bad year for all. As a leader in the freelance marketplace vertical, Fiverr saw its revenue grow significantly and its share price surging more than 700%. With all this extra cash, the company will now be running its first-ever Super Bowl ad. It will debut in February with a 30-second spot scheduled to run in the third quarter.
The ad will build on Fiverr’s “It Starts Here” campaign, which premiered in September and showcases three small businesses that benefit from freelancers. Despite all the hype, Fiverr declined to disclose more information on the upcoming ad, even keeping quiet as to which ad agency created the film.
“We believe this is a major opportunity for us to introduce the world to Fiverr in a unique and creative way,” Gali Arnon, Fiverr’s CMO, said in a statement. “The spot will get to the very heart of how Fiverr supports businesses around the world.”
When everyone went home in the wake of the COVID-19 pandemic, freelancers and remote workers across the world turned to Fiverr. In the 12-month period ending Sept. 30, more than 3 million customers in around 160 countries used Fiverr to purchase a wide range of freelance services, from graphic design to digital marketing, according to Fiverr.
The Super Bowl will take place in Tampa, Florida on February 7, 2021, and will air on CBS and TV stations across the world. As a reminder, a 30-second spot during the Big Game is selling for around $5.5 million.